Results

Talent wins games, teamwork and intelligence win championships!

Results-driven, commercially focussed revenue generation across Video Games, eSports, Sport & Digital Media. Consistently delivering the digital transformation agenda and capitalising upon the effective use of data analytics for monetisation and performance optimisation.

Entertainment inspired, data-led, commercially driven …
play with knowledge & learn to win

Video Games

PlayStation

Launched Playstation

Triumphs

Founding Member of the management team that developed, built and grew a world-class, fully integrated video games publishing business.
Substantively contributed to building a business that ultimately launched PlayStation, delivering sales of $2B, the most successful video game system of all time.

Warner Bros. Interactive Entertainment

Built European Organisation

Triumphs

Delivered an ecosystem with Financial Budgeting & Forecasting, Profit & Loss, Joint Business Plans/ROI, Market-Insights & Retail Planning and Sales & Inventory Analysis.
Sold 2.5M units in year one & generated $100M+ in revenues and built a business from ground-up to $300M+ revenues & YoY growth, becoming one of Europe's top games publishers.

MTV Games

Restructured & Relaunched MTV Games in Europe

Triumphs

Led P&L and strategy for the development of the 'Rock Band' business across Europe, a unique software/hardware gaming experience.
Rebuilt MTV Games in Europe with the EA Games JV growing sales by 18.8% or $15M, firmly re-establishing VIACOM in the European interactive entertainment marketplace.

eSports

Virgin Games

Launched first-ever eSports Organisation in Europe

Triumphs

Launched and established organisation with major video game partners.
Formed UK base of operations and successfully introduced new gaming entity to European games marketplace.

Glu Mobile

Directed M&A > Formed New Org > Led European Launch

Triumphs

Successfully managed and completed M&A process, formed new organisation and launched mobile gaming entity in Europe.
Quickly established new brand as leading mobile gaming publisher.

Sport

Viktre

Launched first-ever social media platform for elite athletes

Triumphs

Originated new commercial model to monetise the social media followers of Elite Athlete.
Developed a bespoke go-to-market marketing strategy & sales distribution to build European platform presence.

Insight Analysis

Reimagined existing proposition & accelerated monetisation capabilities

Triumphs

Devised and led the monetisation of analytical performance for elite sport clients.
Led the delivery of commercial growth across high-profile sports with some of the world’s biggest sport brands.

Digital Media

Haymarket Media

Successfully Delivered Digital Transition Solution

Triumphs

Transitioned incumbent sales proposition to be relevant with new digital marketplace opportunities.
Redefined editorial offering to enable monetisation of each content derivative across multiple digital distribution channels.

Sony Computer Entertainment

Delivered first-ever media barter deal between Sony & Warners Bros

Triumphs

Instrumental in the origination of the UK’s first media barter deal; Bartering Sony games for TV airtime with Cartoon Network.
Led development of synergistic digital media opportunities across Sony Group.

Hall of Fame

Video games are bad for you …

that's what they said about rock-n-roll!

eSports teams that keep winning

are not the most talented

… they're the most hard-working!!

Champions keep playing ...

'til they get it right!!!

Inspiration is the most important part ...

of any digital strategy!!!!

Nice Words

“
Chris was a vital member of the initial Playstation team. He is seasoned business professional, who has an in-depth understanding of marketing, communication, advertising and all the associated disciplines to address the consumer and retailer. His ability to align the needs of sales with all the marketing executions is absolutely a core strength of his.

Stephen M. Race, CEO, PlayStation

“
Chris was instrumental in the establishment and ongoing management of the Warner Bros Interactive sales organisation in Europe.

Ron Scott, WBIE, EVP Worldwide Gaming

“
His capability to innovate and affect change is unparalleled. When you need an agile approach harnessed with a rapid speed of change capability to drive immediate opportunity ... there is no one better!!

Greg Ballard, CEO, GLU Mobile

“
He works in an agile, efficient manner and was able to deliver the required results in a very timely manner, working with many disciplines across the business and communicating smartly with multiple opinion leaders - the quality of his strategic vision and operational capabilities were central to him achieving all the objectives of this assignment.

David Prasher, Managing Director, Haymarket

“
Chris worked across a variety of our wholly owned businesses, providing thought leadership evaluation and creative solutions to complex business challenges. In turnaround instances, he would take the commercial (P&L responsibility) and managerial lead within the company, overseeing staff restructuring, tech outsourcing, new commercial credentials and responsibility for securing new client revenues to prove the restructured proposition.

Stewart FG Davis, Mananging Partner, Coller Capital

“
Chris makes an immediate impact as soon as he walks through the door; his impressive presence and skills he brings are always super-smart, on-point and provide instant value!! His creative thought leadership capabilities inspire others, and the innovation he delivers defines him as a standout individual!

Chris Jordan, Co-Founder & Director, Reset Nation

“
Chris was instrumental in securing FIFA as a client & devising a unique roadmap for the monetisation of analytical performance for them. He has a unique capability to extract value from data and create immediate commercial worth from it!

Rob Gould, CRO, Insight Analysis

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